"Let's circle back", "think outside the box" and "push the envelope on this one". "Doctor, I'm feeling rotten".

Idioms inundate our daily lives, even at work, in a business context, and they can be indicators of behavioural biases.

In in this month's podcast we chat about what idioms can teach us, why it is important to acknowledge them in healthcare market research and what we do to make sure we avoid language misinterpretation that can affect interview analysis