Building a Remarkable Brand

Episode #21 – Jeni Britton Bauer


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Jeni Britton Bauer is the owner of Jeni’s Splendid Ice Creams - which she founded in 2002 with the singular goal of making better ice cream. Today, Jeni’s is basically a household name with scoop shops all over the country - you can find Jeni’s from LA to Atlanta, Chicago to Charleston, she's a best-selling author, and she’s really done an amazing job with the Jeni’s brand.
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Building a Remarkable BrandBy Patrick McGilvray