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Episode 21 – Lisa O’Flyng: Growing a Practice Group 10x in Three Years
Lisa O'Flyng is the Marketing Director at Ruder Ware, a 40-attorney firm in Wausau and Eau Claire, Wisconsin. When two of the attorneys started doing work for clients in the Agribusiness sector, they perceived a potentially much greater opportunity. The firm made a deliberate effort to pursue it and now, three years later, they’ve grown the practice group about ten times its initial size. Lisa outlines the steps they took to raise their profile and engender trust in the highly-networked Ag community.
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By Michael Bell, Founder of LawFirmExcellence.com, targeting the managing partner & fans of Legal Talk Network, ALA, ABA Law Practice Management Section, LexisNexis, Westlaw, Thomson Reuters, Ed Poll, Bar Association, Alexis Neely, Jim Hart, John SkibaLisa O'Flyng is the Marketing Director at Ruder Ware, a 40-attorney firm in Wausau and Eau Claire, Wisconsin. When two of the attorneys started doing work for clients in the Agribusiness sector, they perceived a potentially much greater opportunity. The firm made a deliberate effort to pursue it and now, three years later, they’ve grown the practice group about ten times its initial size. Lisa outlines the steps they took to raise their profile and engender trust in the highly-networked Ag community.