In this episode of the Our Best Behavior Podcast, Ian Elmer (US Managing Director of Behaviorally) shares a behind-the-scenes look and further insights from our new e-book “The Power of Packaging to Drive Shopper Growth.” This resource compiles over 50-years of best practices learnings on pack design into one reference tool. Have you downloaded your copy yet?

Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.