It is no lie that the wedding and event industry is built on referral, word of mouth and connections. But it is really important not to be complacent in the thinking that business will just come to you. Yes, people will find you, yes, previous couples will recommend you – but you can’t rely on that alone to fill up your calendar (and your wage packet). If you’re not promoting yourself, if you’re not building connections and referrals – you don’t have a business. It honestly is that simple. If you’re serious about running a business and earning a full time or even a part time wage from it, there is a base level of marketing you absolutely have to do to drive that business forward. In this episode I share with you the 3 key marketing strategies you can adopt to build your business in 2024.