In this episode of Wynn's Kitchen podcast, host Wynn Austin speaks with Jess Windell, founder of Maven's Consulting, about the intricacies of public relations (PR) and its importance for consumer packaged goods (CPG) brands. They discuss the evolution of PR, the challenges brands face, and the significance of storytelling in marketing. Jess introduces her DIY PR course, Catalyst, designed to empower emerging brands with the knowledge and tools to manage their own PR effectively. The conversation also touches on the PESO model and the changing landscape of media and consumer trust.

To learn more about Maven's Consulting and the DIY PR program Catalyst for emerging brands, visit:

Maven Consulting

Catalyst 

Save $500 on the Catalyst program with code: WYNN

Takeaways

• PR is an art form that requires creativity and trial and error.
• Understanding your stakeholders is crucial for brand success.
• It's important to have your brand foundation set before investing in PR.
• Authenticity in storytelling is vital for connecting with consumers.
• Brands should leverage earned media for maximum exposure.
• Shark Tank may not be the best investment of time for brands.
• Building relationships with retailers can enhance PR efforts.
• PR is about managing reputation and building trust with consumers.
• Catalyst offers a comprehensive approach to learning PR at your own pace.

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Thank you again for listening and until next time, keep cooking up your dreams. You’ll never know when it turns into reality.

xoxo,
Wynn