Many smaller organizations are founded to solve a problem in society and often do not have a full time fundraiser. In fact, a lot of people in those organization actively try to avoid the F- Word. Fundraising is often perceived as “icky” and ignored.

In a world where fundraising is so misunderstood, Cindy Wagman has dedicated her career and her recent book to helping people who are reluctant to ask for money become fundraising super stars without…as she says…selling their soul.

Cindy Wagman is the President and CEO of The Good Partnership. She sees fundraising as a tool for change. Cindy has a degree in Women’s Studies from Queens University, an MBA from the Rotman School at the University of Toronto and over 15 years of fundraising experience. The Good Partnership to empowers small nonprofits to have more fundraising success so that they can fund their important work.

In this episode Cindy, helps us learn how to help reluctant fundraisers shift their mindset about fundraising to overcome the barriers to active participation in generating revenue for their charity.

Cindy’s new book “Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul” is available for pre-order right now. Just visit https://www.raiseitbook.com/ and be one of the first to get it!

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