Chapters 10, 11 and 12 of Traction. This week the guys get to focus on the success of Daryl Morey and

Vernon's wife. They discuss optionality, the ability to plan to

ignore sunk costs and once again reference the Mom Test. Vernon

continues a string of successes while Devin reacts to the reality of

not making any progress

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Links:

Optionality Podcast -

Podcase Episode

Traction -

New Book!