On this episode of Hustling Sideways, Allen and Jim talk to Tim Cigelske, who recently started as a Director of Communications for Sprecher Brewing Company after many years as the voice behind Marquette University's social media accounts. In addition to his daytime gig, Tim runs social media accounts and creates content as The Beer Runner, combining his passion for running and craft beer. Tim discusses the early days of Marquette's social media, the evolution of The Beer Runner, and the ever-changing nature of digital media. There's a lot in this episode, so make sure you check it out! You can find Tim on Twitter as @Cigelske, as well as Instagram as @TimCigelske or @thebeerrunner on all social media.

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