The Backbone: a journey inside finance at a startup

Episode 21: Using Analytics and Predictive Models to Improve Budgeting + the Role of Attribution in Assessing Digital Marketing ROI with Emma Lyndon, CFO at Canopy Labs

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On this episode of The Backbone, I chat with Emma about:
Her journey into tech with stints at eBay, Kaboose, and Ariad Communications prior to her gig at Canopy Labs;
What Canopy Labs is all about;
Taking advantage of analytics and predictive models to improve the budgeting process;
The role of attribution in assessing digital marketing ROI;
The evolving role of the Finance leader within a technology company and it is much more than just making sure the books are in good order.
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The Backbone: a journey inside finance at a startupBy Shubham Datta
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