In this episode, Sean sits down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. They dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer needs and not what the customer wants. Design reveals companies need to improve their brand experience.

More About Nakita. https://www.linkedin.com/in/nakitapope/