What does 30+ years in the bar and restaurant industry teach you about business… and about life?

In this episode of The Icon Show, I sit down with David Grawe — founder of Frederick’s and The Pour House — to unpack the real story behind longevity in entrepreneurship.

We talk about:

• Growing up around business

• The hard lessons of the bar industry

• Reinventing during economic downturns

• Surviving COVID

• Diversifying income streams

• Learning from failure instead of fearing it

• The power of gratitude and surrender

This is a masterclass in resilience, adaptability, and community leadership.

If you’re building something long-term… this conversation is required listening.