Episode Notes

0.00 - 0.20: An introduction to the podcast.

0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that help make Starbucks so successful. We discuss behavioural science, reward programs, culture and more.

29.47 - 33.34: Outro.

External links referenced:

• Jen's article on the psychology of Starbucks which features many articles and resources discussed in the podcast. CLICK HERE
• 'Why Starbucks failed in Australia' by Leo Saini. CLICK HERE
• 'How important is Starbuck's loyalty program? on the Motley Fool. CLICK HERE 
• A summary of Robert Cialdini's 'Influence' book. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE