Floral Shop Podcast

Episode 21: Zoe Gallina on Crafting Iconic Floral Designs

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Show Notes:
  • Zoe discusses the off-season challenges in Florida and how Botanica uses this time to prepare for upcoming events
  • The importance of maintaining relationships with planners and venues, and how Zoe keeps those connections strong
  • Zoe’s personal journey from resisting the family business to embracing and transforming it into a wedding and event powerhouse
  • The pivotal moment when Botanica shifted from retail to focusing exclusively on high-end weddings and events
  • Celebrities and high-profile events: Botanica’s work with Tom Cruise, Howie Duro of Backstreet Boys, and George W. Bush’s second inauguration
  • The decision to raise minimum expenditure for clients and how it impacted Botanica’s business strategy
  • Networking tips for florists and the importance of staying visible in the industry
  • Zoe’s approach to continuing education and how it shaped her role at Botanica
  • Zoe plays the Floral Podcast Game Show and wins big
    • This episode features an interview with:

     

    ZOE GALLINA

    Co-Owner and Creative Director at Botanica Design Studio

    Zoe Gallina is the Co-Owner and Creative Director at Botanica Design Studio in Tampa, Florida. With over 18 years of experience in the floral industry, Zoe has transformed her father’s retail flower shop into a premier wedding and event design studio. 

    Under her leadership, Botanica has catered to high-profile clients, including celebrities and presidential inaugurations, making it a staple in the luxury floral design scene.

    Important Links and resources mentioned:

    Botanica Design Studio’s Website

    Botanica Design Studio’s Contact Page

     

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    Floral Shop PodcastBy Ziv Raviv