July 13, 2021

Episode 213: B2B & Public Sector Lead Generation w/Mike Farrell

24 minutes

Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules.

Green Leads CEO, Mike Farrell, explains.

What we talked about:

B2B vs Public Sector: dos & don’ts

AI risks & opportunities

Content syndication

Outsourcing SDRs

Check out these resources we mentioned during the podcast:

Mike’s LinkedIn profile

Green Leads’ website

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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By Cory Cotten-Potter

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