The People Strategy Podcast

Episode 213: Meeting People Where They Are: Lessons from Rolling Tides


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At Rolling Tides Construction, people aren’t just employees—they’re the heart of the company. CEO Matt Rasmussen has built a culture that truly cares about its team, fostering an environment where individuals feel valued, supported, and inspired to grow. This people-first approach is more than a philosophy—it’s a business strategy that drives loyalty, engagement, and success.

Matt shares how Rolling Tides demonstrates care through authentic storytelling, meaningful connections, and intentional support. From spotlighting team members on social media to creating mentorship programs and wellness initiatives, the company prioritizes its people’s well-being and professional development. Matt emphasizes listening closely to employees’ needs and aligning their passions with the company’s goals, creating a workplace where everyone can thrive.

In this episode of The People Strategy Podcast, Traci Austin and Matt explore how genuine care for people transforms culture and retention, even in industries known for high turnover. If you want to build a workplace where your team feels truly cared for and motivated to give their best, this conversation offers practical inspiration and actionable ideas.

Resources Mentioned in This Episode:
  • Connect with Matt Rasmussen on LinkedIn
  • Find out more about Rolling Tides Construction
  • Episode 102: Bridging the Gap in Leadership with Jamie Taets
  • Team Retention Program
  • Connect with Traci Austin on LinkedIn
  • Elevated Talent Consulting
...more
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The People Strategy PodcastBy Traci Austin

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