Phishing remains one of the most effective—and dangerous—forms of cyberattack because it targets people, not systems. In this episode, we explore how to build an effective phishing awareness program that trains employees to recognize and report suspicious messages before damage is done. We discuss how simulated phishing campaigns help reinforce training through experiential learning, and how metrics such as click rates and report rates can guide program improvement. Key indicators of phishing—like mismatched sender addresses, urgent language, fake login pages, or unexpected attachments—must be taught clearly and revisited often. We also cover response strategies when phishing is suspected, including internal reporting procedures, containment, and incident escalation. Awareness isn’t a one-time presentation—it’s a continuous process of vigilance, reinforcement, and empowerment that helps turn your workforce into your first line of defense.