July 20, 2021

Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

26 minutes

So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start?

Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.

What we talked about:

PR strategy must-haves

Stay ahead: 3 tips for a strong PR game

Profitable PR in action

Check out these resources we mentioned during the podcast:

Mickie’s LinkedIn profile

eReleases’ FREE Masterclass for a winning PR strategy

Survey Monkey

For the entire interview, you can listen to The B2B Revenue Executive Experience.

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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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By Cory Cotten-Potter

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