Welcome to The MediaBooks Podcast - the only place on the internet where creative accounting, isn’t a bad thing. 

Links:

Marketing Week: https://www.marketingweek.com/how-barbie-got-comfortable-being-uncomfortable-to-strengthen-its-brand/Leaked Barbie Photos: https://variety.com/2022/film/news/margot-robbie-barbie-set-photos-leak-humiliating-1235377925/Barbies

Dream House: https://www.youtube.com/watch?v=OB6nGt3cf5Q

Timestamps:

0:00 - Intro

0:53 - Background on Barbie

4:00 - Barbie Today

4:45 - The Movie

5:20 - The Marketing - Billboard

6:20 - The Marketing - Malibu House

7:40 - The Lessons

*Links included in the show notes may be affiliate links and subject to compensation by MediaBooks