In this special B2B Marketing Podcast episode, Kavita Singh is joined by Amie Farrell, Global Head of Marketing, Deliveroo for Work, to preview her upcoming session at B2B Ignite.

Amie delves into her philosophy that B2B decision-makers are "just like you and me," challenging traditional perceptions and advocating for a more human-centric approach to B2B marketing. She shares insights on how to engage audiences in seemingly less "exciting" industries, discusses staying close to customer needs at Deliveroo Work, and highlights current shifts in effective B2B channels and content. Plus, if you want to know the brands getting it right in the industry, Amie shares a few brilliant examples.

This episode offers a compelling glimpse into the critical topics Amie will explore further at our B2B Ignite Conference on July 1st in London, inviting marketers to uncover valuable strategies for authentic connection and dispelling common misconceptions. Attend B2B Ignite to unlock Amie’s full session and many more B2B marketing insights.

Listeners to the podcast can save 20% on their ticket to B2B Ignite 2026 – simply enter the discount code PODCAST when prompted at check out.https://events.b2bmarketing.net/b2bignite