In this episode Haishi Bai and Romit Girdhar are joined by Swaroop Krishnamurthy, Senior Program Manager of Azure Active Directory B2C. After a brief introduction of Azure Active Directory B2C, Swaroop shows a couple of use cases of B2C. Then, he shows the end-to-end process of creating a B2C tenant, registering an application, configuring different policies, and customizing the user experiences. Links from the show: [04:04] - Use case: Real Madrid[06:29] - Use case: State of Indiana[07:40] - Demo: Creating and using an Azure Active Directory B2C tenantAzure Active Directory B2C pricingLike Cloud Cover on Facebook! Follow @CloudCoverShowFollow @chrisrisnerFollow @haishibai2010Follow @swaroop_kmurthyFollow @azuread