In this week's episode of Analytics Neat we address the commentary in the industry that A/B testing is dead in exchange for AI and Personalization.  How does A/B testing fit into the overall optimization tool kit?  How do you build momentum and continued success into your optimization program?  Why isn't A/B testing dead?  All of this and more in this week's episode of Analytics Neat.  Thanks for listening!

iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2

Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat

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