In this conversation, David Burks, CEO of Insight Ultrasonics, discusses the innovative technology behind ultrasonic non-destructive testing systems, particularly in the automotive industry. He explains how their technology aims to replace traditional destructive testing methods, saving manufacturers significant costs and improving safety. The discussion also covers the role of robotics and AI in enhancing testing accuracy, the impact of automation on labor, and the importance of data in refining manufacturing processes. David shares insights on industry adoption of new technologies and addresses misconceptions about robotics, while also drawing parallels to his experience in the winery business.