This week on the podcast, I sat down with Alex Brown to talk about what it really looks like to evolve, not just in business, but in identity.

We got into her transition from being known as the “outreach/DM lady”… to building a brand that actually reflects who she is now.

Her brand, Her Hustle, is all about helping women grow businesses that feel natural, aligned, and genuinely theirs, not forced.

We spoke about:

• Letting go of old identities that once worked
• The discomfort that comes with being known for one thing… and becoming something new
• And the biggest lessons she’s learned along the way

If you’ve ever felt like you’ve outgrown the version of you people know you for, this one will hit.

You can find Alex here

As per usual I'd love it, if you could send her your biggest takeaway.

Much Love,

Ben

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