I'm so excited for you to meet today's guest Ashlyn Carter, founder of Ashlyn Writes. I've been following Ashlyn for quite a while now and I'm gonna tell ya'll - this girl has some serious copywriting skills. After just a few years in business, she is writing copy that converts for some REALLY big names.    This episode is for any business owner, at any point in their business because we talk about:

• Conversion Copywriting
• Crafting Your Message
• Niching Down
• Networking & Grass Roots Marketing
• Business Growing Pains
• Investing in Your Business
• Staying in Your Lane

Be sure to listen to this episode if you don't know exactly what conversion copywriting is! We're simplifying and explaining EVERYTHING you need to know as an entrepreneur!   Ashlyn explains that while you might not like copywriting, and you'd rather outsource that aspect of your business, there is still a point of communication that you need to be able to do on your own as a CEO, entrepreneur or business owner(this is extra juicy y'all)   "If you are inadvertently outsourcing the sales psychology of your business - we need to back it up."   Tune in to find out: 

• Why you need to start crafting your message early on in your business.
• How to write your own compelling copy without outsourcing.
• Why research is the key to high converting copy.
• The importance of being CLEAR instead of CLEVER.

Don't forget to grab a screenshot while you're listening to the show and tag myself [@basicgirlmarketing] and Ashlyn [@ashlynscarter] so we know you're listening!

basicgirlmarketing.com/nextlevel