There are only two things that make your business money; marketing and sales. And the better your marketing, the less you have to sell. 

So how do you make your marketing effective? It needs to appeal to the right type of client for your business.  But who is that client and how do you get their attention? 

I explain the process in this week’s show. It's about developing a niche and a detailed avatar of your ideal client. The inspiration from the show came about as a result of two new clients that we have taken into our  Ignite Business Mastery Program - they had been advised to appeal to a broad audience but were getting low-value, unsatisfying clients. 

In the show you will learn:

• That if your marketing is too general, most people won’t see it due to their brains filtering out irrelevant information