Katia cofounded Birchbox in 2010, driven by a fascination with the business dynamics of the beauty industry and a mission to redefine the way people discovered and shopped for beauty online. Today she is more passionate than ever about building the beauty destination for the average woman who is not passionate about beauty. Birchbox, which is best known for its monthly subscription of personalized samples, now has more than 1 million subscribers, 4 million total customers, 800 beauty and grooming brand partners, operations in six countries and a flagship store in New York City.

Katia holds an M.B.A. from Harvard Business School and a B.A. in International Studies & Economics from Vassar College. Prior to graduating business school, she worked in structured finance and commercial real estate. She has been honored with accolades including Advertising Age Women to Watch, CEW Achiever’s Award, Fortune 40 Under 40, Inc. 30 Under 30, and WWD Digital Innovator of the Year in the Prestige Beau