Content is King – yep we know that one. However, who doesn’t struggle or have anxiety with consistently creating content ideas? 🙋🏻‍♂️

How much more efficient would you be if the process for generating content ideas was perfected?

In this episode, Chris Casale and Ryan Smith interview Melanie Deziel about her book, The Content Fuel Framework, where she lays out a structured process to generate content faster and more easily along with a few tips and tricks to get you started and keep you moving!

Once you have a honed content framework in place, coming up with your next content idea will no longer be a burden.

Melanie shows you how to tell those stories with her process.

Ask yourself these two questions:

1) What's the lens through which I'm going to tell this story? (The focus – e.g. is it through people, through data, through history?)

2) What's the best way to bring it to life? (The format – e.g. is it video, audio, or something else?)

Melanie will share the answers to:

· How do you overcome vulnerability in publishing content?

· What’s more important in content creation, choosing your focus or format?

· How can a business show that they can make revenue off of content?