Featuring Carrie Melissa Jones, Author of Building Brand Communities.

Carrie Melissa Jones is an author, community builder, and researcher of online communities. Her work has influenced the world’s leading online brand communities including the American Medical Association, Patreon, Google, and two U.S. presidential campaigns. She is the author of Building Brand Communities: How Organizations Succeed by Creating Belonging with Charles Vogl and a student, teacher, and researcher of virtual communities at the University of Wisconsin-Milwaukee. Prior to her work as a consultant, she served as Founding Partner and COO of CMX, the hub for over 20,000 community professionals worldwide.

Episode quote:

“No matter the purpose of the community, the structures are all the same. From a political campaign to a tech brand, the bones are the same in a community.”

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