Episode 22: How to Transition your Niche

Welcome to the twenty-second episode of the Cocktails & Content Creation Podcast! For this episode, we’re speaking with Liz Eidelman, life and style blogger, who successfully transitioned her niche to include motherhood when she had her little girl, Indie Lee, in 2019. She spoke with us about how she made this transition and how you can too!

In our twenty-second episode you’ll learn:

• How she found her original niche and tailored her content to that audience
• How to be proactive when making a transition to your content
• Why she ignored the likes and focused on what brands and audiences wanted
• How being prepared to lose followers as she transitioned to more motherhood content actually helped her to gain the right followers

About our Guest:

Liz Eidelman is a New Jersey-based life and style blogger with a focus on motherhood, and the outfits that go along with our daily adventures. The blog began in 2017 and has evolved steadily. In 2018, Liz was featured as a Maternity Style Expert on an episode of the Rachael Ray Show. Now, she is expecting her second child and is excited to see how two little ones fuel her ever-changing creativity. This blog has been an outlet with many perks, and has built a community of moms and moms-to-be that Liz enjoys connecting and engaging with daily. Follow along at @lizeidelman on Instagram for their daily doings! 

Thanks for Listening!

Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram. 

Links & Resources:

• Liz Eidelman
• @lizeidelman on Instagram

Until next time, cheers to your next cocktail and happy content creating!

Kate & Jessie

Hosts of “The Cocktails and Content Creation Podcast”