In this episode, James Martin sits down with veteran digital strategist Sandi Fox to unpack what human-centered texting really looks like for nonprofits. They discuss permission-based engagement, why conversations matter more than blasts, which metrics actually indicate success, and how upcoming changes like RCS will impact mobile strategies—plus why “burn and churn” tactics hurt trust and results.

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Connect with Sandi @ https://www.smartasafox.org

Rally Corp @ https://rallycorp.com