In Episode 22, I speak to Nicolette, the owner of its Random, an affirmation-based stationary brand. She speaks about her experiences being from the east coast; being born in Maryland and traveling to study in New York. She talks about her career in acting and theater that led her there. Then, during the pandemic, she found herself propelled to remind people to affirm themselves. It set her on the purpose-driven journey that got her to begin its Random. That very same energy is what brought her to Los Angeles where we met. She expresses what being new to a city is like and what being a new business owner is like. She ends on talking about what she sees the future of itsRandom being.