In this episode of Market Plate, host Michael Wangbickler speaks with Jared Smith, Executive Vice President of Perfect Hydration, about the challenges and opportunities in the food and beverage industry, particularly focusing on the alkaline water market. They discuss the company's journey, sustainability efforts, marketing strategies, and the importance of adapting to consumer demands and market trends. Jared shares insights on navigating supply chain issues, leveraging data for growth, and the competitive landscape of the beverage industry.

Takeaways

• Perfect Hydration is one of the fastest growing waters in the country.
• The brand focuses on sustainability by sourcing all materials domestically.
• Aluminum packaging is being explored for its recyclability.
• The shift to bulk water has been a successful pivot for the brand.
• Listening to consumer demands is crucial for product development.
• Marketing strategies include partnerships with influencers and retail promotions.
• Navigating supply chain challenges requires flexibility and real-time forecasting.
• The brand aims for SKU proliferation to increase market presence.
• Data-driven insights are essential for growth and retailer engagement.
• Competition in the beverage industry is collaborative rather than adversarial.