How do you go from selling tools copiers at Xerox to becoming one of the top sales trainers in the industry? In this episode of '73 and Sunny,' we sit down with John Barrows, founder of JB Sales, who shares his journey through decades of sales experience, transforming sales training for tech giants like Salesforce, LinkedIn, and Google. With over 25 years in the field, John discusses the evolution of sales, the power of authenticity, and why he believes core values and enthusiasm are critical to success. Tune in as he offers hard-won insights into staying relevant in sales, navigating the modern sales environment, and what it means to elevate the profession through mentorship and self-belief.