In this episode, Jon sits down with Lionel Kambeitz to discuss the critical importance of traceability in the food production life cycle. Lionel shares his insights on how food production has evolved over the years, reflecting on the advancements and changes he's witnessed firsthand. Lionel offers valuable tips for the younger generation on entrepreneurship and work ethic, drawing from his extensive experience to inspire and guide future leaders in agriculture. Don't miss this enlightening conversation, tune in now!