Highlight Quotes

MELISSA: Use software to hone in on customer experience

"Once you have the data to back that standing that you are the experts in the industry and you are doing the things, it kind of changes the story, just a little bit."

MELISSA: Making smart decisions even with limited resources

"Data is the foundation of understanding your customer, your client. There are so many great resources out there, including Google. Once you understand how to leverage those free resources and help you make smart decisions to truly take that data to tell the story and drive with content experiences."

Get in touch with Melissa:

LinkedIn

Connect with Kevin and find out more about his work:

Kevin Groome | Pica9 | Pica9.com

Manage and scale your distributed brand with Pica9, the brand-to-local marketing platform that helps by providing consistent branding and localized experiences across every location. 

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