Rob and Sara discuss marketing strategy. Rob leads Sara through his marketing consulting process. He advises empathy and understanding and recommends isolating your preferred client-base. He takes her through his 6-P approach: People, Position, Promise, Promotion, Process, and Polish. Sara finds marketing enlightenment and direction through Rob's educated guidance.

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Links:

• The Greater Fool
• The Four P's
• SWOT analysis - Wikipedia
• The 6-P Approach to Marketing - YouTube