Our 22nd guest is Michael Hanson – Founder & CEO at Growth Genie.

Owen and Michael discuss What does a good outbound sequence/cadence look like? Including:

- Who is Michael and who is Growth Genie? 

- What are the first considerations when you open a cadence? 

- Understanding what you’re trying to achieve with your cadence, and who are you trying to engage?

- What channels should you use and the next steps? 

- How to create a good cadence without harassing your prospects?

- Why you shouldn’t rely on one particular channel for your cadence?

- What’s the importance of the cadence compared to other parts of the strategy? 

- Breaking down the 30 point cadence step by step

- What would dictate how many steps should be in your cadence?

- What to do if you’ve never created a cadence before?

- If you had to drop a channel from your cadence, what would it be?