Keys to the Market Podcast

Episode 22: Navigating the Gray Area: Exploring Dual Agency in Real Estate


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Welcome to "Navigating the Gray Area," where we dive deep into the complexities of dual agency in real estate. In this episode, we shine a spotlight on the often misunderstood concept of dual agency.

Dual agency occurs when a real estate agent represents both the buyer and the seller in a transaction. While this arrangement can offer convenience and efficiency, it also raises significant ethical questions and potential conflicts of interest.

Join us as we explore the intricacies of dual agency, discussing its pros and cons, legal implications, and best practices for agents.

Whether you're a seasoned real estate professional or a new agent, this episode will provide valuable insights into navigating the gray areas of dual agency and ensuring fair and transparent transactions for all parties involved. Tune in and empower yourself with knowledge in the world of real estate.

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Keys to the Market PodcastBy Lacy Wilmoth and Jessica Parker