Today's New Generation Declassified looks at the art of collecting WWF publicity promo photos. Starting back in the golden era of the 1980s, the WWF's publicity and promotional 8x10s were used for newspaper ads and meet and greets. Over the last few years the New Generation's shots have skyrocketed in price and today's guest, Joseph Bruen talks why the hobby is taking off as well as runs down some of the New Generation era stars that lead the pack in terms of rarity and collectible value.