Kim, H., Lee, K., and Baek, W-Y. (2020). Effect of celebrity athlete endorsement on sporting goods consumers’ brand passion and loyalty. Social Behavior and Personality, 48(5).
Kim, H., Lee, K., and Baek, W-Y. (2020). Effect of celebrity athlete endorsement on sporting goods consumers’ brand passion and loyalty. Social Behavior and Personality, 48(5).