Mission Oriented

Episode 22: Rob Campbell-Author and Executive Director at VetToCEO


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When Rob Campbell became a Brigade Commander in the US Army, he developed the knowledge and skills necessary to analyze and construct effective, large scale organizations. With an effective leadership style and a focus on the personal rather than the personnel, Rob led the top ranked brigade of 34 Army wide, and his unit excelled in benchmarks like personnel performance, soldier retention, and promotion rates.

It was this success that inspired Rob to launch his civilian career as a business consultant upon his retirement after 27 years of active duty.

Rob Campbell is the Founder and CEO of Investing in People Consulting and Coaching LLC, an organization that strives to identify areas where businesses can improve in order to make their employees more invested in their respective organizations using transparents, humble, and personal ways.

Rob also serves as the Executive Director of VetToCEO, an organization that helps veterans, active, and reserve members of the military develop their own businesses as entrepreneurs. His commitment to the military community is demonstrated by  the availability of the program to the community -  VetToCEO is a free virtual program.

Rob’s career in the military was not a path he originally imagined taking. After being cut from the basketball team in college, Rob’s eye caught a poster advertising the ROTC program and the National Guard. Inspired by family members who had previously served the nation, Rob joined the ROTC program and embarked upon what would become a 27 year career in the military.

After graduating from the Massachusetts College of Liberal Arts with a Bachelor’s degree in Business Administration, he earned his commission into the U.S Army. Rob’s dedication and hard work led to commands from the squadron level to taking leadership and command of the 1st Brigade, 101st Airborne Division in 2013.

He has a Masters in Administration from Central Michigan University and a Masters in Strategic Studies from the United States Army War College.

Rob is the author of It's Personal, not Personnel: Leadership Lessons for the Battlefield and the Boardroom, a book encouraging leaders to invest in their members in order to increase performance, readiness, and retention. And a second book recently released a second book, At Ease: Enjoying the Freedom you fought for - A Soldier’s Story and Perspectives on the Journey to an Encore Life and Career.

We placed Rob in the Spotlight to discuss his Army experience, the power of military discipline, and how organizations can improve by their investment in their members.

Learn more about Rob in our show notes  https://veterancrowdnetwork.com/2020/07/veterancrowd-spotlight-rob-campbell-leadership-lessons-from-the-battlefield-to-the-boardroom/

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Mission OrientedBy VeteranCrowd