Do motorcycles matter? In a time when the industry worries about its survival and riders quietly wonder if we’ll one day be legislated out of existence, it’s fair to ask why the rest of the world should even care. In this conversation with motorcycling advocate and industry troublemaker Robert Pandya, we explore why it ought to. Frank and passionate, Pandya dares us to think about why we ride, what would be lost if there were no motorcycles, and how all it takes for our joy to make the world a better place is simply having the courage to share it.