Branding isn’t just a logo—it’s a foundational business tool that can make or break a company’s long-term success.

In this episode of Liberty on the Line, Liberty CEO Elena Davidson sits down with seasoned B2B marketing consultant Mark Allatt to explore how startups and scaling companies can create meaningful brand identities from day one.

Together, they unpack why branding should never be an afterthought, how early-stage companies can avoid costly missteps, and what it takes to build a brand that not only resonates with customers—but also earns investor confidence and internal buy-in.

Guest:

• Mark Allatt – A marketing strategist and former global brand lead at Deloitte, with extensive experience guiding professional services and tech companies through critical branding inflection points.