<p>When it comes to selling new products, the best-performing companies generate 6X the average returns and 12X those of the worst performers. What do they do differently? Thomas Steenburgh, co-author of "How to Sell New Products" in Harvard Business Review, joins us to explain.</p>

When it comes to selling new products, the best-performing companies generate 6X the average returns and 12X those of the worst performers. What do they do differently? Thomas Steenburgh, co-author of "How to Sell New Products" in Harvard Business Review, joins us to explain.

Episode 22: Thomas Steenburgh: How to Sell Your New Stuff

The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.

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Episode 22: Thomas Steenburgh: How to Sell Your New Stuff

Episode 22: Thomas Steenburgh: How to Sell Your New Stuff