Freight B Movin & All Things Logistics

Episode 22 Using SWOT to Improve Your Freight Business


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How are you navigating the logistics of your business? How can S.W.O.T. help you?

Navigating the logistics of your business, daily work environment, or life requires a set of tools.

Information is going to be your instructions. You won't understand what navigation tools to use without the proper information.

What is the information you need? The information you are looking for are the trends developing within your industry and data about your business, KPIs, sales, etc.

A tool I use to understand my business is the SWOT analysis.

S.W.O.T stands for Strengths, Weaknesses, Opportunities, and Threats.


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Freight B Movin & All Things LogisticsBy Jewell Williams