Why do people make purchasing decisions? Emotions.

Because they think it will make them happy.

That they’ll get more value out of the thing or service they bought than what they spent.

Do most people connect on a deeper level to people, or to business entities?

If you can build your brand to show who you are as a person, including what you love, what drives you nuts, the things you do and the places you go, all centered around an area of skill and expertise, people really start to LIKE YOU.

When they go to make a purchasing decision or an investment in the area you serve - you are likely their first choice.

This also works for your employees, or team members if you are an employee that leads others.

You can even amplify this effect by helping your employees build their personal brands.