Software Defined Talk

Episode 220: Everyone loves white papers

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Everyone loves white papers

Are white papers a force for good or evil? We discuss. Also, the $20,000 AMI and Coté’s current kubernetes comprehension.

Mood board:

  • “A Quote from the episode…”
  • Good morning, good afternoon, good evening, wherever you are.
  • “I’m happy to talk about Coronavirus.”
  • We could always go to ‘Paranoid Matt Corner’
  • Will Coté get to stay in Amsterdam this Spring?
  • Crank up the YouTube
  • Nobody’s gonna be traveling anymore anyway
  • Cote’s gonna be our Ed McMahon now
  • Your whitepaper should have an elevator pitch
  • Garbage trash proposals
  • Uniquely sourced
  • Why are we still doing this?
  • They’re busy running their business.
  • “Can you write me a business case.”
  • PDFs a Plenty
  • The White Paper Album
  • Speaking of BS phrases
  • The white paper to take down white papers
  • “Walking into the door feeling”
  • The AWS Super Inspect tool, or whatever.
  • Maybe it’ll all work this time Brandon.
  • The Idempope.
    • Relevant to your interests
    • Why Do Corporations Speak the Way They Do? - related, from 2006.
    • The secret sauce graphics, 2007. Andrew Shafer’s 2010 update.
    • White papers (best one ever: “Standard Bank: Our DevOps Journey,” Chef)
      • Collateral.
      • Sales tools.
      • Case studies.
      • Thought-leadership/definition.
      • Education.
      • Guidance (vs. Gartner Burton papers).
      • Writing down chunks of sales-hustle lore.
      • How it effects the business.
      • Have opinions.
      • Millennials Want Credible Digital Content — So Give It To Them!
      • Amazon AMI thing.
      • Salesforce secures $1.3B+ deal for Vlocity, also co-CEO left (what’s up with two CEOs?)
      • VMware, Tanzu
      • Signal signal - Matt’s paranoid security.
      • The Tech Revolt Finally Comes for Oracle
      • Morgan Stanley Is Buying E*Trade, Betting on Littler Customers
      • Signal Is Finally Bringing Its Secure Messaging to the Masses
      • Trump administration backs Oracle in Google fightNonsense
      • Google Cloud President Tariq Shaukat Vacating His Role
      • DigitalOcean raises $100M in debt as it scales toward revenue of $300M, profitability
      • HP adopts poison pill after Xerox's buyout attempts
      • VMware Details its Tanzu/Kubernetes Strategy After Pivotal Merger
      • Oracle's Allies Against Google Include Scott McNealy and America's Justice Department - Slashdot
      • Google Plots Course to Overtake Cloud Rivals
      • Apple Weighs Letting Users Switch Default iPhone Apps to Rivals
      • The Ars Technica semi-scientific guide to Wi-Fi Access Point placement
      • Google Cloud beefs up Chronicle, reCaptcha Enterprise and Web Risk API hit general availability
      • When Speakers are Ears
      • Why Those Gaps in Kubernetes Are Really a Good Thing
      • Red Hat slips through Platform 16 to OpenStack wizarding world, says customers still want to run their own cloud
      • Google Jumps to #4 on Cloud Wars Top 10 Behind #1 Microsoft, #2 AWS, #3 Salesforce
      • MWC now stands for Mighty Wallet Crusher? Smaller firms counting the cost after mobile industry event scrapped
      • Firefox now encrypts domain name requests by default in the US
      • Google Cloud CEO Called Oracle Cloud a 'Disgrace'
      • Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO
        • Non Sense
        • Report: Austin Ranks No. 1 in the Nation for Jobs
        • The makers of Jif peanut butter team up with Giphy to try to settle the GIF/Jif debate once and for all
        • Costco’s Famous Hot Dog Could Cost You $60
          • Sponsors

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          Conferences, et. al.
          • QCon London, March 2nd to 6th - Coté speaking on March 2nd.
          • Agile Scotland, March 6th: sessions, tickets.
          • KubeCon EU in Amsterdam March 30 – April 2*,* use code KCEUSDP15 for 15% off.
            • VMware/Tanzu lurnin' workshop
            • DevOpsDays Austin 2020 May 4th and 5th
            • ChefConf 2020 in Seattle June 1-4
            • DevOpsDays Minneapolis, August 4 - 5, 2020 use code SDT for 10% off registration
            • THAT Conference August 3 - 6 in Wisconsin Dells, WI. Call for Counselors (Speakers) open until March 1st.
              • Listener Talk
              • Ryan Kitchens talk “The Meat of It.”
                • SDT news & hype
                • Join us in Slack.
                • Send your postal address to [email protected] and we will send you free laptop stickers!
                • Follow us on Twitter, Instagram or LinkedIn
                • Listen to the Software Defined Interviews Podcast. Check out the back catalog.
                • Brandon built the Quick Concall iPhone App and he wants you to buy it for $0.99.
                • Use the code SDT to get $20 off Coté’s book, Digital WTF, so $5 total.
                  • Recommendations
                  • Brandon: Gringo: The Dangerous Life of John McAfee on Netflix.
                  • Matt: Harry Potter & The Cursed Child.
                  • Coté: Hild. SpringOne Platform 2019 CFP. My book, The Business Bottleneck, is out for free.

                    • Outro: “Hey Now.”

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