Mighty Underdogs Podcast

Episode 22.2: Do Less, Sell More - with Author Tom Nixon

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A conversation with Tom Nixon, author of the book: "Do Less, Sell More: How Entrepreneurs are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs or Losing their $#@%!. Tom offers small business owners a new formula for success and a scalable plan to optimize their business development activities.

They discuss:

  • The conundrum of selling and marketing
  • FOMO: Fear of Marketing Omission and how FOMO constrains the impact of small business marketing
  • 1 + 1 = Everything: how using email and a single channel combine to create super effective marketing
  • Marketing success by aligning marketing efforts with buying cycle
  • The premium value of using niche marketing
  • Content Business Development to open doors and engage prospects without selling

    • Readings and Resources:

    • Do Less, Sell More: How Entrepreneurs Are Building Seven Figure Businesses without Breaking the Bank, Working Like Dogs and Losing Their $#@%!
    • Tom-Nixon-Books:  https://www.creativemillco.com/tom-nixon-books
    • Essentialism: The Disciplined Pursuit of Less by Greg McKeown on Amazon:\ 
    • Brian Clark: Unemployable: https://unemployable.com/podcast/7-figure-small/
    • Fix Newsletter (audio)- https://www.creativemillco.com/the-fix-subscription

      • Theme music:

      Let Us Run For It by The Denotes | https://thedenotes.bandcamp.com

      Music promoted by https://www.free-stock-music.com
      Creative Commons Attribution-ShareAlike 3.0 Unported
      https://creativecommons.org/licenses/by-sa/3.0/deed.en_US

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