Andrew Perez is a co-founder and owner of High Point Cider, located in Victor, Idaho. Andrew and his co-founder brother, Alex, grew up in southern New Hampshire. Andrew didn't start off wanting to pursue brewing or making cider; he actually earned a degree in biochemistry from the University of Vermont and worked in a biotech laboratory before transitioning to finance as a financial analyst and consultant. However, at a point where he felt that he needed a change, Andrew got a call out of the blue from his brother who asked if he wanted to quit his job to start a cider company out in Jackson Hole, despite having no experience in cider making. After years of tinkering, location scouting, and a rebrand, the brothers launched High Point Cider. In this episode, Andrew shares with Stephan the challenges they faced, the cider-making process and how they overcame fear and self-doubt. He'll also discuss their plans for the future and how they hope to continue growing High Point Cider.

Learn more about Andrew and Alex Perez at HighPointCider.com

High Point Cider can be found at one of our sponsors, The Liquor Store of Jackson Hole, located at 115 Buffalo Way in Jackson. 

This week's episode is supported in part by Teton County Solid Waste and Recycling announcing this year’s Christmas tree drop-off. Live Christmas trees can be dropped-off at the Teton County Fairgrounds, for residents only, or at the Trash Transfer Station at no cost until January 31 st . All trees must be delivered undecorated and absolutely no tinsel please, as they will be composted. Thank you for keeping these materials out of the landfill. For more information visit tetoncountywy.gov/recycle

Support also comes from The Jackson Hole Marketplace. The Deli at Jackson Hole Marketplace offers ready-made soups, sandwiches, breakfast burritos, and hot lunch specials. More at JHMarketplace.com

Want to be a guest on The Jackson Hole Connection? Email us at [email protected]. Marketing and editing support by Michael Moeri (michaelmoeri.com)